Nokia Starts Canadian Camera Phone Marketing

Nokia is showing off its camera phones in Toronto, Canada by broadcasting photos onto a huge screen in the city center - ideal for those days that your complexion is not as good as it could be. Using the Nokia 3220 and the Nokia 6225 mobile phones with built in digital cameras, passersby in Dundas Square have the opportunity to be photographed and see their photo displayed on seven giant video boards at Dundas Square and other highly visible downtown Toronto areas.

"These days, mobile phones are about so much more than voice communication," said Grace Belmonte, Director of Marketing, Nokia Products Ltd. "With the Say Hello Toronto program, Nokia is creating a unique experience that demonstrates one exciting way that people can go beyond voice to connect with one another, while also showcasing one of the many creative uses of mobile capabilities like picture and video messaging."

Once a photo is taken using a Nokia phone, it is then posted within the hour on the giant video boards located in the bustling city areas of Dundas Square, Yonge and Richmond, Yonge and St Mary's and on Yonge Street at Sam the Record Man. Nokia says that it is the first cellular phone manufacturer to engage in an initiative of this type in North Amercia.

The Say Hello Toronto picture teams will be on site in Dundas Square from December 20 through to December 24. Pictures taken from previous November sessions and from the December sessions will be shown from 3pm to 11pm from now to January 2, 2005."

Posted to the site on 17th December 2004