Vodafone Brand Arriving in Hong Kong

Vodafone has signed another Partner Network Agreement, making SmarTone Vodafone's exclusive partner in Hong Kong. SmarTone will re-brand its business to SmarTone-Vodafone, enabling the Vodafone brand to be introduced into the significant Hong Kong mobile market. Under the terms of the agreement, both companies will co-operate in developing and offering products and services, through the SmarTone-Vodafone brand, to international travellers and domestic customers.

As a Partner Network, SmarTone-Vodafone will offer Vodafone and its partners' customers seamless access to Vodafone's international mobile services whilst travelling in Hong Kong. SmarTone customers will enjoy the benefits of Vodafone's roaming services across its extensive global footprint.

"We are delighted about our partnership with Vodafone as we move from strength to strength in delivering even greater value to both our customers and shareholders," said Douglas Li, Chief Executive Officer of SmarTone. "Together with Vodafone's leading position in mobile communications and its unmatched global footprint, we will be able to develop and offer enhanced and richer products and services with a shorter time-to-market and greater cost efficiency. This sharpens our competitive edge and further strengthens our brand in the market."

Following today's announcement, Vodafone's portfolio of global services, supported by its global brand, will be available in fourteen Partner Network countries: Austria, Bahrain, Croatia, Cyprus, Denmark, Estonia, Finland, Hong Kong, Iceland, Kuwait, Lithuania, Luxembourg, Singapore and Slovenia."

Posted to the site on 16th December 2004