T-Mobile Improves CRM

Amdocs has announced that T-Mobile Hungary has successfully deployed it's ClarifyCRM solution to manage all aspects of customer contacts and support for its more than 4 million customers. This deployment will help to seamlessly link front- and back-office systems throughout the organization, streamlining all customer-facing business processes for a single customer view -- a pre-requisite for outstanding customer experience.

"Customers are our scarce resource. It is our strategy to meet the expectations of our customers and provide consistent service independent of which channel they are contacting us, increase customer loyalty and self- confidence in being a T-Mobile Hungary customer," said Janos Winkler, CMO and Deputy General Manager for T-Mobile Hungary. "T-Mobile Hungary required a system with the flexibility to integrate business processes across company divisions and the scalability to support our expanding subscriber base," said Istvan Maradi, CDO and Deputy General Manager for T-Mobile Hungary. "Amdocs ClarifyCRM provides us with the capabilities to centralize customer data and gain a comprehensive view of all customer information, allowing us to have a single view of each customer."

With the deployment of Amdocs ClarifyCRM, T-Mobile Hungary all contact points throughout the company now have a centralized solution that completely and consistently captures customer information & supports the company's strategic goals: retention & cross-selling development. Amdocs ClarifyCRM also ensures that tasks required to execute key business processes are assigned and managed efficiently. As a result, T-Mobile Hungary can manage the customer experience in a consistent way, should it be a targeted and tailored offer, or a servicing action. T-Mobile Hungary also plans to expand the Amdocs ClarifyCRM implementation to manage its sales and contract processes, complete the integration of its billing system, and introduce the integrated solution to its partners across Hungary.

"Amdocs deep telecommunications industry expertise and comprehensive solutions allow T-Mobile Hungary to remain agile enough to meet emerging business requirements, while putting the customer at the center of everything they do," said Michael Matthews, chief marketing officer for Amdocs. "With the assurance of having ClarifyCRM manage all aspects of customer service and support, T-Mobile Hungary now has the ability to transform itself to an integrated customer management business model, sharpening its focus on customer loyalty and retention, and ensuring future business growth."

Posted to the site on 8th December 2004