MMS Handset Sales Rising in the UK

The UK's Mobile Data Association (MDA) has published the quarterly figures for the total number of GPRS and MMS devices being used by customers in the UK as of 30th June 2004. The quarterly figures from UK GSM network operators O2, Orange, T-Mobile and Vodafone show a rapid increase for both GPRS and MMS devices on the previous quarter.

From a total active customer base of over 52 million, GPRS active devices topped 24 million as of 30th June 2004, an increase of 45% on the previous quarter. This figure represents a 46% penetration rate for GPRS devices for the total UK market. This trend is expected to continue with current estimates of over 50% of mobile customers using internet capable handsets.

MMS active capable devices reached 15 million as at 30th June 2004, with a penetration rate of 29% for the total UK market. June's figures show an increase on the previous quarter of 36 %. With an ever-increasing number of MMS capable handsets and a growing range of compelling services to suit every customer need, MMS and GPRS capability has stimulated adoption and usage of new multimedia services and represents a key "stepping stone" to 3G.

The MDA announces GPRS and MMS active devices figures quarterly during 2004."

Posted to the site on 29th October 2004