Disney Enters Hungary's Mobiles

Walt Disney Internet Group and Hungarian mobile operator Pannon GSM have entered into a content distribution arrangement that will bring Disney Mobile branded wireless content to Hungarian consumers. The Disney Mobile service includes a broad range of ring tones, logos, wallpapers, picture messages, MMS and java games. The content is based on Disney's lineup of classic characters, including Mickey Mouse, Minnie Mouse and Donald Duck, as well as on characters from modern classics, such as Beauty and the Beast, The Lion King, Lilo and Stitch, and Disney/Pixar's Monsters, Inc. and Finding Nemo.

Consumers can download monophonic ring tones and black & white picture images for approximately US$1.40, with color images and polyphonic ring tones available for approximately US$1.90. A range of Disney java games will also be available to download to suitable handsets for US$3.30. Pannon GSM's first major campaign to promote their new Disney Mobile service will coincide with the release of Finding Nemo on DVD and VHS in Hungary.

Ove Fredheim, CEO, Pannon GSM, said: "Mobile content services are a fast-growing segment in mobile telecommunications, and will play a major role in future developments in the market. We're very excited to provide new services based on content from one of the world's foremost entertainment companies and we're sure that these and forthcoming services will be highly successful with our customers."

Attila Gazdag, managing director Europe, Walt Disney Internet Group, said: "We're pleased to be working with Pannon GSM to bring Disney mobile content to their customers in Hungary, whenever and wherever they are. We are continually expanding our mobile content distribution footprint in Europe and a relationship with Pannon GSM in a growing mobile market like Hungary allows us to reach more consumers."

Posted to the site on 22nd April 2004