New Member for Euro Alliance

The Starmap Mobile Alliance today announces the immediate accession of Sonofon. The alliance now consists of ten leading independent operators providing seamless mobile voice and data services to over 46 million subscribers. As of now Sonofon, the number two operator in Denmark, joins the alliance with equal and full membership rights alongside the current nine operators. Sonofon will immediately start to co-operate in roaming, procurement, sales and marketing initiatives set out by the alliance and will be able to roll-out the Starmap Mobile Alliance endorsement brand with its key products and services.

The expansion of the Starmap Mobile Alliance re-enforces its ambition to increase coverage and scale in key geographical areas. "We are pleased to join the Starmap Mobile Alliance and look forward to leveraging the increased scale the alliance offers and to enable even better services for our customers when traveling abroad," states Tage Reinert, CEO, Sonofon.

"We welcome Sonofon as an important and equal member of the Starmap Mobile Alliance. This announcement today underlines our commitment to expand in key territories, further increasing our scale and scope towards customers and suppliers," said Rafael Wariwoda of ONE. Consistent with the alliance's stated processes and governance, Mr. Wariwoda now takes over the chairmanship from Joaquin Mollinedo of Amena.

Sonofon is the second largest mobile operator in Denmark with more than 1 million customers and an annual turnover of more than EUR575 million.

The Starmap Mobile Alliance has ten members: Amena (Spain), O2 (Germany, the UK and Ireland), One (Austria), Pannon GSM (Hungary), Sonofon (Denmark), sunrise (Switzerland), Telenor Mobil (Norway) and Wind (Italy), covering a subscriber base of more than 46 million. Under the stewardship of a management board comprising representatives of each operator, the Starmap Mobile Alliance cooperates to provide an environment for innovative, attractive and easy to use services, granting a 'home-away-from-home' experience for its customers, encompassing the simplicity, convenience and service quality to which customers are accustomed to at home. The Starmap Mobile Alliance is collaborating in areas of sourcing, technology and sales to large corporate customers."

Posted to the site on 2nd April 2004