Vodafone Brand Arrives in Southern Cyprus

Vodafone has signed a Partner Network Agreement with Cytamobile in Cyprus. Under the agreement, Cytamobile will completely re-brand to Cytamobile-Vodafone, and will market Vodafone's international mobile services within Cyprus, using the existing Vodafone service names, enabling Vodafone to further expand its global services footprint and to leverage the Vodafone brand. The companies will also co-operate in developing services to international and domestic customers.

Cytamobile-Vodafone customers will be able to enjoy the benefits of Vodafone's international services across the Vodafone global footprint, while Vodafone and its partners' customers will have seamless access to Vodafone's international mobile services while travelling in Cyprus.

Peter Bamford, Chief Marketing Officer, Vodafone, said, "Vodafone's Partner Network strategy is going from strength to strength, bringing benefits to both the local operators and Vodafone. The relationship between Vodafone and Cytamobile will make life easier, and offer better value, for our customers in the region."

Nicos Timotheou, General Manager, CYTA said, "With this agreement, Cytamobile, which is the local operator, becomes a member of the largest mobile communications network. This is very important for a local company of a small country. The agreement with Vodafone will allow us to enrich the product offering to our customers and further support our vision to become the best competitive enterprise in Cyprus."

Posted to the site on 23rd February 2004