Siemens Renews Formula One Sponsorship

Siemens and the Team McLaren Mercedes Formula One racing team have extended their racing team sponsorship and partnership. Siemens remains a Technology Partner of the Team McLaren Mercedes team and will receive extensive advertising and hospitality rights. The branding on the racing cars and the drivers' suits will be changed from "Siemens mobile" to "Siemens".

The sponsoring partnership between Siemens and the Team McLaren Mercedes Formula One racing team has existed uninterrupted since 1998. Siemens remains one of the team's Technology Partners and one of its largest sponsors. Changing the branding from "Siemens mobile" to "Siemens" opens up the sponsorship with its extensive advertising and marketing programs and hospitality activities to all parts of Siemens. The new MP4-19 racing car will carry Siemens logos on the sides of the chassis and on its nose, making them clearly visible for the TV cameras. Drivers David Coulthard, Kimi R

Posted to the site on 22nd January 2004