Vodafone Brand Reaches Singapore

Vodafone and Singapore's Mobile One ('M1') have signed a new Partner Network Agreement, making M1 Vodafone's exclusive Partner in Singapore, and its first Partner in the Asia-Pacific region. Under the terms of the agreement, both companies will co-operate in developing and offering products and services to international travellers and domestic customers.

As a Partner Network, M1 will offer Vodafone and its partners' customers seamless access to Vodafone's international mobile services while travelling in Singapore. M1 customers will enjoy the benefits of Vodafone's roaming services across its global footprint.

Peter Bamford, Chief Marketing Officer, Vodafone said: 'Our tie-up with M1 is another step towards bringing our customers the key benefits of the Vodafone brand and services in the Asia-Pacific region. It is also illustrative of Vodafone leveraging its global scale and scope to strengthen Vodafone's international brand profile, creating new sources of revenue for both parties and adding synergy to Vodafone's growing Partner Network community.'

Following today's announcement, Vodafone's portfolio of global services, supported by its global brand, will be available in ten Partner Network countries: Austria, Croatia, Denmark, Estonia, Finland, Iceland, Kuwait, Lithuania, Singapore and Slovenia."

Posted to the site on 4th November 2003