Simpsons Cartoons on Vodafone Handsets

THQ and Vodafone have announced an agreement for the distribution of Twentieth Century Fox's "The Simpsons" branded mobile content exclusively to Vodafone customers throughout Europe, Australia and New Zealand. The first content scheduled for release under this agreement, including ringtones, animated picture messages, wallpapers and screen savers, will be available beginning this November, followed by games.

"'The Simpsons,' with its worldwide audience, is an important element of our global entertainment strategy," said Guy Laurence, Global Marketing Director Product and Content Services at Vodafone. "Vodafone will be first to market with the range of mobile entertainment content in Europe and Australiasia, giving our customers the first opportunity to enjoy the antics of 'The Simpsons' through their mobile phones as well as on the television show."

"The launch of 'The Simpsons' will set a new standard for product-development collaboration and content quality for the mobile space," said Jim Beddows, Vice President of Wireless Entertainment at Fox. "The intent of the service is to have an ongoing publishing strategy that is story and character driven to provide excitement and anticipation to the fans."

Posted to the site on 30th October 2003