Hokey Smoke! Rocky & Bullwinkle Come to Wireless

Sennari and Bullwinkle Studios have entered into a partnership to create character driven wireless content. Bullwinkle Studios, a joint venture between Classic Media and Jay Ward Productions and Sennari, a seasoned developer and publisher of wireless games will create a variety of games, screen savers and ringtones based on animation franchises such as Rocky & Bullwinkle, Boris & Natasha, Sherman & Peabody and Dudley Do-Right.

In addition, Sennari will create engaging wireless content based on Classic Media's vast library of fun properties, including Casper the Friendly Ghost, Underdog, The Lone Ranger, Mr. Magoo, Roger Ramjet and holiday favorites such as Santa Claus Is Comin' To Town, among others. The new content will be created for next generation wireless platforms such as Sun Microsystems' Java and Qualcomm's BREW. Sennari will distribute the games to its major wireless customers.

"Classic Media manages one of the world's most highly recognizable family entertainment portfolios," said Mike Cartabiano, President of Sennari. "The breadth of their library provides us with a wealth of exciting content to bring to the wireless marketplace."

Posted to the site on 30th October 2003