Egypt Preparing for Vodafone Live Launch

SmartTrust has been selected to support the continued roll-out of Vodafone Live! in Egypt. Using SmartTrust Delivery Platform (SmartTrust DP), Vodafone Egypt will remotely configure subscribers' Handsets over-the-air (OTA), allowing them to access Vodafone live! services without the need to manually reconfigure their devices or return to a Point-of-sale for a Handset update.

By requesting a service update from the Customer Care centre, all necessary WAP, GPRS and MMS configurations on the handset will be managed remotely by SmartTrust DP and will be invisible to the subscriber. The platform will be coupled with SmartTrust Batch Order Manager (SmartTrust BOM), allowing the operator to easily perform remote updates of millions of SIM cards simultaneously. Customers with compatible handsets will gain immediate access to Vodafone Live! services and content, including: MMS; Java games; news and entertainment.

In addition to supporting the launch of Vodafone Live!, SmartTrust DP will be used to implement SIM Toolkit menus on over one million subscriber handsets. The new SIM menus will allow those subscribers with non-Vodafone Live! handsets to access the operator's range of SMS- and Interactive Voice Response (IVR)- based value-added services in a more convenient and simplified manner.

"Egypt is the tenth country to launch the Vodafone Live! service," explains Rowan Scranage, Regional Sales Director for European Major Accounts Group at SmartTrust. "SmartTrust has been involved in a number of similar projects with Vodafone and other operators around the world and we are delighted to support the launch of such a service in Egypt. By implementing SmartTrust DP and SmartTrust BOM, the new infrastructure will both reduce the cost of deploying new applications and enable the operator to update SIMs and Handsets across an entire subscriber base or in individual batches."

Posted to the site on 28th October 2003