Marketing Category

Verizon's 'Can You Hear Me Now' Guy Switches to Sprint
June 6th 2016 - 02:00 GMT
An actor who gained fame for a long running series of adverts promoting Verizon's mobile phone service is back on screen again -- working for a rival phone company....more

Yes, AT&T, It Pays to Win Back Lost Customers
July 8th 2015 - 01:20 GMT
When a company such as Time Warner, Travelocity, or AT&T loses a customer, is it worth it to try to win that customer back? Yes, says a new study in the Journal of Marketing....more

Happy Birthday to the Motorola Logo
June 24th 2015 - 01:40 GMT
The Motorola emsignia, affectionately called "Batwing," is celebrating a major milestone - its 60th birthday....more

Huawei Boost US Marketing Effort with Sports Sponsorship
October 30th 2014 - 01:00 GMT
Huawei has stepped up its USA marketing efforts, with a multi-year team sponsor and \"Official Technology Partner\" sponsorship of the Washington Redskins football team....more

USA's Isis to Drop Brand Following Rise of Militant Islamist Group
July 17th 2014 - 03:00 GMT
The USA based mobile payments joint-venture, Isis has decided to drop the brandname following the rise of an Islamic group in the Middle-East with the same name....more

India's Most Watched Advert Has a CGI Baby Promoting MTS
June 13th 2014 - 09:45 GMT
MTS India is submitting a hugely popular advert for an award at the Cannes festival next month, even though to western eyes it seems rather uncomfortable to watch....more

Apple Facing Another Trademark Dispute for Its Newest Products
June 5th 2014 - 10:30 GMT
Apple is facing another trademark problem with one of its products after an Australian firm expressed surprised following this week's launch by Apple of its HealthKit product....more

Samsung Branding TakeOver at Heathrow Airport
May 16th 2014 - 04:22 GMT
Samsung has launched a large advertising campaign in the UK, and has taken over all the advertising options at London's Heathrow Airport's Terminal 5 for a two week marketing blitz....more

Swatch Files to Block Apple's Use of IWatch Brandname
May 5th 2014 - 07:25 GMT
Swiss watchmaker, Swatch has filed an objection to Apple\'s long expected launch of an iWatch, claiming that the proposed brandname is too close to its own iSwatch....more

PayPal Unveils a New Logo
April 30th 2014 - 09:43 GMT
Online payments service, PayPal has unveiled a new logo. This is the first time PayPal has updated its identity since 2007....more

Huawei Planning $300 Million Marketing Splurge
April 23rd 2014 - 11:02 GMT
China's Huawei is preparing a massive marketing splurge to try and improve its image, particularly in the USA....more

Vodafone Sues O2 in Advertising Dispute
April 20th 2014 - 02:35 GMT
Vodafone's Ireland subsidiary is suing rival network operator, O2 claiming that the rival company is misleading customers....more

Vodafone Awards $1 Billion Global Advertising Contract to New Agency
April 10th 2014 - 09:45 GMT
Vodafone Group has awarded a £600 million (US$1 billion) global media planning and buying account to a new advertising agency....more

Apple Catching Up with Samsung in Spending on Advertising
April 9th 2014 - 03:51 GMT
Although Samsung is still the largest spending in terms of advertising its smartphones in the USA, Apple is reportedly catching up fast....more

The Vodafone Brandname is 30 Years Old Today
March 22nd 2014 - 00:54 GMT
The 'Vodafone' name was first revealed to the world 30 years ago today....more

New Zealands Broadband Networks Agree on Standard Advertising Model
March 20th 2014 - 01:15 GMT
A standard format has been developed to help consumers compare different fixed line, residential broadband offers from New Zealand's telecoms operators....more

Apple Slips While Huawei Gains In Brand Preference Survey
March 17th 2014 - 09:20 GMT
Apple's brand preference rating fell by 5.1 points between Q2 and Q4 2013, one of the weakest performances of 21 major technology brands...more

UK Mobile Networks Buying Marketing Data from Student Organisation
March 14th 2014 - 02:25 GMT
A UK organisation that processes applications for students applying for university places has been accused of selling student information to marketing firms, including mobile networks....more

Orange Cancels Adverts in Ugandan Newspaper Following Gay Outing Campaign
March 10th 2014 - 07:30 GMT
Orange has pull all its advertising from the website of a Ugandan newspaper following pressure after the newspaper started a virulently homophobic campaign in the country....more

InMobi Adds Support for Native Advertising on Mobile Apps
January 30th 2014 - 08:40 GMT
The mobile advertising agency, InMobi has launched support for what are commonly called Native Adverts, although they used to be better known as "advertorials"....more

Portugal Telecom to Rebrand Its Mobile Services As Meo
January 27th 2014 - 08:05 GMT
Portugal Telecom has announced that its mobile network subsidiary, TMN is bring rebranded as Meo....more

Nokia Uses Heat Sensitive Adverts to Promote Phones
January 24th 2014 - 01:55 GMT
Nokia has been running adverts on heat-sensitive billboards to promote the fact that its touchscreen phones work while people are wearing gloves....more

Three Censured Over UK Advertising Claims
January 22nd 2014 - 01:50 GMT
UK based Hutchison 3G (Three) has been censured by the Advertising Standards Authority following complaints about its adverts from rival network, EE....more

Samsung to Put is Products into Illycaffe Stores
January 20th 2014 - 01:05 GMT
Samsung has announced a partnership with a coffee-chain, illycaffe that will see its electronics promoted within the coffee-shops, while the coffee chain will set up bars within Samsung stores....more

Huawei Signs Sponsorship Deal with Arsenal Football Club
January 18th 2014 - 01:20 GMT
Huawei is stepping up its marketing efforts, and has signed a deal to become the "Official Smartphone Partner" of the UK's Arsenal football club....more

Vodafone Group to Revamp Marketing Strategy
December 9th 2013 - 00:20 GMT
Vodafone Group has announced plans to revamp its marketing strategy following its previous decision to pull back from sports sponsorships....more

Justin Bieber Once Offered to Promote BlackBerry Smartphones
December 8th 2013 - 03:41 GMT
Canadian pop star, Justin Bieber once approached BlackBerry with a proposal to become the company's marketing mascot it has been revealed....more

Samsung Triples Global Marketing Budget to $14 Billion for 2013
November 28th 2013 - 07:05 GMT
Samsung is expected to spend around US$14 billion on advertising and marketing this year as the company's products continue to outsell rivals...more

T-Mobile Advert Critisised for Belittling Phone Theft Victims
October 16th 2013 - 01:05 GMT
USA based T-Mobile is being critisised after it ran a television commercial which appears to show a man being robbed of his mobile phone by a thief who later decides the phone isn't good enough to steal....more

Majority of UK Advertisers Still Lack a Responsive Website Design
September 30th 2013 - 03:25 GMT
Just 11% of the UK's 100 highest spending advertisers have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using....more

Apple Wins IPhone Trademark Dispute in Brazil
September 26th 2013 - 04:05 GMT
Apple has secured the right to use the iPhone brandname in Brazil after a court ruled that an earlier ruling blocking it had been wrong....more

Orascom Telecom Holding Renamed to Global Telecom Holding
September 23rd 2013 - 00:05 GMT
Egypt's Orascom Telecom has changed its name to "Global Telecom Holding"....more

Nokia Tweet During Apple IPhone Event Tops Retweet Charts
September 22nd 2013 - 02:55 GMT
A cheeky Tweet from Nokia's UK office poling fun at Apple has been reported as the most retweeted message by a commercial brandname on the microblogging website....more

MTN Topped Nigerian Advertising Spend in 2012
September 17th 2013 - 10:35 GMT
MTN's Nigerian subsidiary outspent its rival mobile networks last year in terms of marketing spend, ...more

UK Networks Squabble Over 4G Advertising
July 2nd 2013 - 05:45 GMT
Two UK networks have engaged in a verbal spat over adverts for LTE services, after EE complained that Vodafone was advertising its service ahead of its launch....more

More Companies Line Up to Sell Angry Birds Branded Goods
June 18th 2013 - 09:25 GMT
Rovio Entertainment has outlined plans to expand the number of consumer goods sold with the Angry Birds branding plastered over them....more

Apple Planning Major Revamp of Advertising Campaigns
June 13th 2013 - 02:05 GMT
Apple is planning a major revamp of its advertising as the company seeks to highlight the quality and reliability of its products....more

Financial Institutions Should Prepare for Crowded and Fragmented Mobile Wallets
May 31st 2013 - 03:51 GMT
Banks and financial institutions launching mobile wallets in the immediate future should expect to enter a hotly contested market, crowded with own-brand solutions that are limited to the delivery of proprietary services only, ...more

Samsung Gains on Apple in Ranking of Most Valuable Global Tech Brands
May 21st 2013 - 06:05 GMT
Samsung balanced a remarkable period of innovation with chasing market share -- it spent $1.6 billion more on advertising in the last year, a 33% increase as a percentage of its revenue. This was reflected in the sales success of its Galaxy smartphone....more

US Networks Join Forces to Fund Distracted Driving Campaign
May 13th 2013 - 23:10 GMT
A number of US mobile networks are to run a joint advertising campaign warning of the dangers of driving while using a mobile phone....more