Marketing Category

US Networks Join Forces to Fund Distracted Driving Campaign
May 14th 2013 - 07:10 GMT
A number of US mobile networks are to run a joint advertising campaign warning of the dangers of driving while using a mobile phone....more

Vodafone Targets Home Based Smartphone Users for Online Adverts
April 2nd 2013 - 16:50 GMT
Vodafone UK has started a mobile advertising campaign that delivers adverts to websites being browsed by users on their mobile phones while at home....more

Vodafone Pulls Out of Formula One Racing Sponsorship
March 14th 2013 - 09:00 GMT
Vodafone has announced that it is to stop sponsoring the McLaren Formula One racing team at the end of the 2013 racing season....more

Samsung Scraps Role of UK/Ireland Marketing Director
March 11th 2013 - 11:15 GMT
Samsung's corporate marketing director for the UK and Ireland has been made redundant the company confirmed to trade press....more

Qtel Group and Subsidiaries to Unify Under New Brand
February 26th 2013 - 09:30 GMT
Qatar Telecom has announced that it is no longer to be known as a company based in Qatar, or a telecoms company, or want any capitals in its name whatsoever. The company is be known henceforth as "ooredoo"....more

T-Mobile USA Trounces AT&T When It Comes to Social Media Responsiveness
January 31st 2013 - 11:53 GMT
When it comes to social media responsiveness, telecom brands T-Mobile and Virgin Mobile USA crush AT&T, according to the latest report from Socialbakers....more

O2 Revamps Its UK Website but Not for Mobile Devices
December 19th 2012 - 10:45 GMT
O2 UK has revamped its website following feedback of over 500 O2 and non-O2 customers....more

Vodafone Starts Spoiler Marketing Campaign As EE Prepares LTE Launch
October 29th 2012 - 07:00 GMT
Vodafone UK has started an aggressive marketing campaign on the eve of the launch of LTE services by rival network, EE....more

Digital Olympics: Growth of Digital Media Consumption Boosts Internet Advertisers
August 22nd 2012 - 11:58 GMT
The 2012 London Olympics has been the first global mega-event demonstrating the opportunities and the growth potential of digital media and will give internet advertisers a further boost....more

Truphone Ordered to Stop Describing Its Service As "Truly Global"
August 22nd 2012 - 09:20 GMT
A UK based SIM only virtual phone network, Truphone has been censured by the Advertising Standards Authority for describing its service as "The truly global SIM"....more

Vodafone Appoints New Agency to Handle Global Corporate Advertising
August 19th 2012 - 10:20 GMT
Vodafone Group has appointed Text100 as its global agency to support business-to-business communications campaigns across Europe, Asia/Pacific, Africa and the USA....more

Vodafone Reviewing Its Sponsorship of the Formula One Racing Sport
July 2nd 2012 - 11:35 GMT
Vodafone Group is said to be reviewing its sponsorship of the McLaren Formula 1 motorsport team. The sponsorship deal, reputed to cost Vodafone "tens of millions of pounds each year" is due to be renewed in 2013....more

Vodafone to Cut Back on Sports Sponsorship in Australia
June 8th 2012 - 10:15 GMT
Vodafone Australia has decided to cut back on its sports sponsorship and said that it will spend the money on network upgrades instead. ...more

Motorola Mobility Seeks World Record for Dubai Advert
June 6th 2012 - 14:50 GMT
Motorola Mobility has deployed what is claimed to be the world's longest and most extensive indoor branding project at Dubai International airport....more

Huawei Hires Agency to Lead Advertising Campaign in the USA
May 20th 2012 - 10:51 GMT
Huawei is reported to have hired the marketing agency, Jack Morton Worldwide to run a brand-awareness building campaign in the USA during the second-half of this year....more

Complaint That Amazon Kindle Lacked a Mains Electricity Charger Rejected
March 14th 2012 - 09:49 GMT
A complaint that one of the Amazon Kindle devices sold in the UK is shipped without a mains electricity charger has been rejected by the Advertising Standards Authority - because it comes with a USB charger instead....more

Complaint About Advert for Apple's Siri Service Rejected
February 29th 2012 - 10:28 GMT
A complaint against an advertisement for Apple's Siri service has been rejected by the UK's Advertising Standards Authority, a self-regulatory body for the advertising industry....more

Huawei Appoints Advertising Agency for Global Smartphone Marketing Campaign
February 24th 2012 - 11:51 GMT
Huawei has appointed BBH as its global advertising agency for its expanding range of smartphones, tablets and connected devices....more

Nokia Sponsorship of UK TV Channel Criticised by Broadcast Regulator
January 23rd 2012 - 14:47 GMT
Nokia's sponsorship of a TV channel in the UK was critisied by the UK's broadcast regulator for not making it clear to viewers what the relationship between the two companies was....more

Vodafone UK Adverts to Feature Star Wars Character
January 18th 2012 - 19:25 GMT
Vodafone UK has announced that its future television adverts will feature a fictitious character from the Star Wars movies franchise, the diminutive alien Yoda....more

Collaboration Could Drive Indian Mobile VAS Revenues to $8.4 Billion by 2015
January 17th 2012 - 08:03 GMT
The Mobile VAS market in India could be an INR 671 billion (US$8.4 billion) market by 2015 contributing to 31% of overall wireless revenues, according to a study by the IAMAI....more

Complaints About Scary Adverts for Mobile Phones Rejected
December 21st 2011 - 10:53 GMT
The UK's Advertising Standards Authority has rejected a large number of complaints about a television advertisement campaign carried out by the high-street phone retailer, Phones 4U....more

Samsung Overtakes Apple in US Brand Awareness
December 17th 2011 - 10:43 GMT
Samsung's recent advertising campaign in the USA which gently mocked Apple fanatics seems to be working for the company in terms of brand awareness....more

Qualcomm Stadium Renamed the Snapdragon Stadium for a Few Days
December 17th 2011 - 09:57 GMT
The stadium in San Diego, USA sponsored by Qualcomm has been renamed - temporarily - as the Snapdragon Stadium, to promote the company's range of smartphone semiconductors....more

When a Customer Changes Network, the Likelihood His Friends Also Will Leave Rises 80%
December 1st 2011 - 08:53 GMT
Marketers the world over know that the word-of-mouth recommendations that come from friends and family members wield great influence, but measuring the true impact of that influence is tough....more

Vodafone Ireland Sued Over Advert Last Used in 2005
November 24th 2011 - 11:27 GMT
Vodafone Ireland is being sued by a local cleaning firm after its logo appeared in an advert with the implication that companies could be wasting money....more

Microsoft Planning $44 Million Ad Campaign to Support WP7 Smartphones in the UK
October 16th 2011 - 10:49 GMT
Microsoft is reportedly preparing to sink £28 million (US$44 million) into co-branded advertising campaigns to support sales of Windows Phone based handsets from Nokia and Samsung in the run up to the end of year holiday season....more

NII Holdings Unveils New Brand Identity Across Latin America
September 19th 2011 - 17:10 GMT
NII Holdings, which operates as Nextel in Latin America, today announced the launch of a new brand identity across the region, which includes a new logo, tagline and graphic design....more

Huawei Hires IBM for Brand Consultancy Work
September 16th 2011 - 17:07 GMT
Huawei has hired IBM to advise it on branding strategy as the company expands into tablet computers, smartphones and cloud computing....more

Phones 4U Censured Following "Jesus Adverts" at Easter
September 7th 2011 - 10:21 GMT
UK based mobile phone retailer, Phones 4U has been censured by the Advertising Standards Authority after it ran a print advert in April this year, that featured a cartoon-like graphical illustration of Jesus Christ grinning broadly and winking, ...more

South African Network Loses Advertising Appeal Over Its 4G Branding
August 30th 2011 - 11:41 GMT
South African mobile network, Cell C has been censured over adverts it ran late last year claiming that its HSPA+ upgrade was a 4G network....more

Nokia Changes Media Buying Agency
August 5th 2011 - 20:25 GMT
Nokia has terminated its long-standing media agency account with Wieden & Kennedy following a review of how its advertising is carried out....more

Sony Ericsson Reviewing Advertising Agency Options
July 14th 2011 - 11:31 GMT
Sony Ericsson is reported to be putting its global advertising planning and buying account up for review. The company spends around £125 million (US$200 million) per year....more

Nokia Planning $128 Million Ad Spend to Promote Windows Smartphones
July 12th 2011 - 10:45 GMT
Nokia is reported to be planning an £80 million (US$128 million) marketing spend as it prepares to launch its first Microsoft powered smartphones later this year....more

Sprint Pulls Anti-AT&T/T-Mobile Merger Ad Following Complaints
May 12th 2011 - 18:18 GMT
The founder of a USA based low-power FM radio service, REC Networks has protested against an advertisement put out by a group of companies opposing the planned merger of AT&T and T-Mobile....more

TeliaSonera to Revamp the Brand Identity at Subsidiary Companies
May 12th 2011 - 08:00 GMT
TeliaSonera has announced plans to unify all its 18 subsidiary companies under a common brand identity, while retaining their current brand names....more

Apple Overtakes Google for Most Valuable Brandname
May 9th 2011 - 15:36 GMT
Registering an 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study....more

Vodafone Splashes the Union Jack Over Heathrow Express Trains
May 9th 2011 - 14:27 GMT
The first Vodafone Union Jack branded Heathrow Express train rolled into action on Saturday 7th May as part of a campaign that coincides with widespread network improvements across London....more

O2 Television Advert Accused of Scaring Children
May 4th 2011 - 09:55 GMT
A television commercial by Telefonica O2 in the UK lead to complaints that it was too scary to be shown during the daytime when children might see it....more

Telekom Austria to Switch to a Single Brandname
April 28th 2011 - 08:52 GMT
The Telekom Austria Group has announced that the "A1" brand will become the single brand for both fixed and mobile communication services in Austria. ...more